Economic Impact of the University of North Carolina at Pembroke

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NCGrowth partnered with UNCP’s Center for Business and Economic Research to conduct an economic impact analysis of the University’s operations on its nine-county service region. The analysis considered the University’s operational spending, construction, student and visitor spending in the area, and the contributions of alumni.

Founded in 1887 as the Croatan Normal School to educate American Indian teachers, the University of North Carolina at Pembroke (UNCP) is one of the 17 listed public universities in North Carolina’s system of higher learning, with an enrollment of approximately 6,252 students.  In addition to the main campus, it has numerous Research and Education Centers in Pembroke. UNCP has a strong and vibrant relationship with Town of the Pembroke, and the eight counties in its service region: Bladen, Columbus, Cumberland, Hoke, Moore, Richmond, Robeson and Scotland.

All together, UNCP’s activities yielded significant economic impacts in the service region in 2016, totaling:

  • 4,528 jobs supported
  • $152.87 million in wages
  • $336.45 million of economic output

In addition, UNCP’s activities generated local, state and federal tax receipts of $12.4 million.  With the additional effect of increased earnings by UNCP alumni in the region this impact totals $35.33 million – which is about 65% of UNCP’s state appropriation.

UNCP’s presence in Pembroke also creates opportunity in the private market to serve the needs of students attracted into the area by the university.  The most notable of these opportunities is housing.  UNCP’s presence in Robeson County has induced the construction of three private off-campus student-housing complexes with 1,098 units and estimated total annual revenues of $7.23 million.