Descalza
NCGrowth is working with Descalza, a handcrafted, made to measure, clothing brand that collaborates with artisans from Latin America to create unique statement pieces in NC. Descalza is based in Sanford, NC.
Descalza was recently awarded an NC IDEA Foundation micro grant; NC IDEA Foundation funded NCGrowth through the ecosystem partner grant conduct this work for Descalza. NCGrowth will assist Descalza with developing a marketing strategy and financial plan to maximize profit earning potential. The marketing strategy will focus on customer acquisition, social media engagement, leveraging influencers, and expansion into Latin dominated markets (NYC, Austin, Southern California). The team will also offer some recommendations on how to best leverage Shopify/Google Analytics to grow the business.
NCGrowth will provide periodic updates or just-in-time best practices to maximize marketing strategies and analytic capabilities. At the end of the engagement, the team will compile a final marketing strategy document (to include best practices around analytics) and a financial plan.
Devil’s Foot
NCGrowth is supporting Devil’s Foot Beverage, a 15-barrel canned beverage operation in North Asheville where they produce their flagship favorites and experiment with seasonal fruits. They strive to provide quality, all-natural, non-alcoholic beverages in Asheville, NC and beyond.
Devil’s Foot recently won a $50,000 seed grant from NC IDEA Foundation. NC IDEA is also supporting NCGrowth through their ecosystem partner grant.
Devil’s Foot engaged NCGrowth to assist the company with developing comprehensive background/industry research and best practices around social media marketing and sponsorship marketing strategy to maximize profit earning potential. The marketing strategy will focus on customer acquisition, social media engagement, leveraging influencers, and leveraging tangential businesses to drive engagement.
Kiersten Chresfield is an NCGrowth Analyst and MBA candidate at Duke University’s Fuqua School of Business with a concentration in Social Entrepreneurship.
