The Asheville entrepreneur says the idea for her business came from her son, Elijah Cox, when he was just 13 years old. One day, he asked to pull out all the cereal at home and suggested they open a cereal bar. For Waters, the moment sparked more than a business concept; it launched an entrepreneurial journey rooted in family, faith, imagination and determination.
With economic growth can come growing pains, such as an increased cost of living and displacement of local businesses. An NCGrowth report examines how communities with a large manufacturer can minimize those pains.